Boys and girls!
If you live in the Los Angeles area, you’re not going to want to miss this…

Desigual, the fun-loving Spanish apparel brand that’s rapidly expanding in the U.S., has announced an in-store promotion for the brave: Undie Party! The first 100 people arriving at Desigual’s new Third Street Promenade store in Santa Monica – wearing just their underwear – will walk out in a FREE two-piece Desigual outfit. Any 1 top, any 1 bottom – their choice. The value can exceed $1,000 per participant, depending on which items they nab.

When the doors open and the first 100 are admitted, this shopping spree will take on a festive atmosphere. Contestants will have the store to themselves for 1 hour to snap up their Desigual goodies. All apparel on the racks will be up for grabs! And the store will debut the just-arriving autumn/winter 2011 “Dream” collection. Undie Party is open to male and female adults at least 18 years old. Photo ID required.

And, all people in line after the first 100 will receive a 50% discount on same-day purchases.

Oh yeah, it’s been done before…

Get all of the info, and be sure to RSVP here.

POSTED BY Tim Gauthier