Tomorrow night at Dim Mak Studios, we’ll be hosting the Friends of Friends Collective for an ambient night of experimental deep house brought to you by Young Adults, Grenier, and Sodapop.
For the past five years, our friends at FoF have been showcasing fresh, up and coming artists in new and exciting ways! Read all about this unique label and who exactly comprises this special collective in our exclusive interview with Leeor Brown, founder of FoF, and one half of tomorrow night’s featured DJ duo, Young Adults.
Tiger & Woods – Pitch [Editainment]
Psychemagik – Beauty & The Bass [White Label]
Chamboche – Into The Murk [Young Adults]
Crazy P – Heartbreaker (Huxley Remix) [2020 Vision]
LOL Boys & Grown Folk – Ghost Path [Young Adults]
Waze & Odyssey – Our World [Throne of Blood]
Sleepyhead – Good Love [Party Guy Records]
Tensnake – Mainline (Dub) [Defected]
Tigerskin – Try The Impossible [Future Classic]
Volta Cab – Strange Days (Creative Swing Alliance Remix) [Illusion Recordings]
Jacques Renault – Back To You (Paradis Remix) [Lets Play House]
Tell us about Friends of Friends. How did you come up with the concept?
It was just a way of tying a bunch of things together. When I used to shop for records, I would always looks at 3 things. The art, the collabs and the label. Those three would basically tell you about someones aesthetic, who they’re friends with or who respects their music enough to work with them and their general vibe. I wanted that all to ring true immediately for FoF releases, so I ask every artist about who they might know that can help them make their release special. Would way rather that than some random a&r decisions like “get a hot vocalist” or whatever. We try and make it about building a community of friends that all make great art. And the releases come out great because of it.
What separates FoF from other labels/brands in the same market? Your website states that the name “Friends of Friends” is “the driving force behind the label and website, referring to the most effective way (yet traditional way!) people learn about new music: through Friends!” Tell us how this process works!
I kind of touched on it in the last answer but basically the people closest to you are the ones who want to see you succeed the most. So we try and incorporate all of FoF’s artists friends and our friends of friends in our planning of say, releases and remixes, all the way down to our website’s news and bookings for events etc. It’s about hopefully showing the world that FoF is a network of talented and passionate people that can all build careers by supporting one another’s art.
Young Adults is your side project with David Fisher. Tell us how this collab came about and the connection with your label.
Ah, D is just one of my oldest and best friends. We’ve DJed together for about 8 years now. We played house parties mostly for years… total bedroom DJs. For the longest time the US wasn’t really fucking with what we playing. A lot of German techno, old disco and house records etc. We just kept it low-key for a while. But a few years back we started really talking about starting a label and last year we finally made it a reality. YA is FoF’s “sister label.” We wanted to push vinyl, slow mixes, long songs and all that as a counter to the laptop DJ culture that’s been everywhere. We’ve put out 3 records now and have played started playing out a ton. This summer we got to take over the Ace Hotel Palm Springs for a weekend, opened for Omar S at A Club Called Rhonda and now headlining Dim Mak Tuesdays. Been a pretty awesome ride so far 🙂
We’ve heard Friends of Friends referred to as “a collective.” Who exactly comprises this collective and how does one become a part of it?
Honestly it’s pretty nebulous. I can name so manyyyy people who are extended fam but i guess it starts by the artist releases put out by the label. Salva, Shlohmo, Groundislava, Tomas Barfod, LOL Boys, Jerome LOL, Ernest Gonzales, Evenings and our newest signees Kyson and Perera Elsewhere all make up the crew now. But we’ve also had amazing more friends built through compilations, artist/project collabs, remixes and shows etc. People like Daedelus, Baths, Grenier, Low Limit, Robot Koch, Toy Selectah, the Wedidit and Anticon teams…I mean really this paragraph could go on forever. We’re very fortunate to have an extended network of rad talented people. On the video/visual side as well! I see you Great Nordic Swordfight, Video Marsh and Sus Boy 🙂
What are your plans/dreams/goals for 2013, both individually as an artist as well as for Friends of Friends? How would you like to expand FoF?
MY DREAM IS EVERYONE FALLS IN LOVE WITH KYSON & PERERA ELSEWHERE(our newest signings) LIKE I HAVE. Haha, but seriously my goal is to just stay on course. Definitely been building the infrastructure of FoF as a label. We signed a distribution deal in UK/EU with !K7 which I’m really excited about. We’ve been wanting to get our music out internationally way more so that’s definitely a great step. And really focus on continuing to develop good relationships and partnerships with other people doing rad things. Oh I guess also planning our anniversary stuff for ’14. Can’t believe it’s gonna be 5 years!!