Selfies have been linked to mental illness, narcissism and addiction–none of which is news to The Chainsmokers, a New York City–based DJ duo who are rising to success with their infuriatingly infectious single “#SELFIE.” The song is pure audio click bait, from the hashtag in the title to its focus on the neologism du jour: Building on a stubborn earworm of a synth break, the two producers trade the euphoric vocals that often accompany electronic-dance-music singles for a satirical spoken-word track of a girl trying to take the perfect photo during a night out in a club. “Can you guys help me pick a filter?” she drawls.
This appears in the April 28, 2014 issue of TIME. Want to read the full article online? Subscribe Here.