adidas

THE WORST PEOPLE AT THE YEEZY 350 BOOST RELEASE.

1110 740 Tim Gauthier

Like several other hopefuls, I stood in line at the Barneys New York store in Beverly Hills, praying to get my hands on a new pair of Yeezys. It was 6 in the morning, and already more than 100 die-hard Yeezy fans crowded the line and of course, I managed to encounter the Supreme Annoyers. I can handle the pushing and shoving, hey – I get it. Yeezy Boosts are a hot commodity. Kanye designed a cool shoe and the world wants them. Some wanted them a little too much – no, let’s be real – way too much.

Shoe fans, as a public service, I’ve ranked their level of annoyingness for you from 10 being the very worst to 1 being manageable, so that when and if you have to deal with the die-hards,  you can take a moment, reflect and wonder if telling them off or giving the that eye roll is your best defense.

Here are the top 5 WORST people you will ever encounter at a Yeezy release. 
5. The anti-shoe.
Level of annoying: 5
The anti-shoe are a disappointing bunch. They didn’t win a raffle ticket to snag a pair, so their here to bring you down. A few hours before the shoe sold out, they were just as hyped as you, but now that they’ve lost their chance to impress their friends on Instagram, they could give less than two @$#!s about Kanye or his shoe. Their new mission: keep repeating how stupid people are for waiting in line for shoes…Here’s how to deal with them: don’t.

4. Children.
Level of annoying: 3
First of all, who let you come here? I think I have to talk to the parents on this one. You couldn’t stand in line, so you made your CHILD stay in the line for you? I mean, smart move. Small, agile, probably could sneak to the front if they were quick enough. But really, your child, who has to be less than 10? Come on now, is putting your child through this experience really worth it?  Don’t get me wrong, she may be cute, she can bat her little eyes all she wants, she’s not getting in the way of me and my Yeezy Boosts.

3. Girls that have to stand in line for their boyfriends.
Level of annoying: 8
These are the girls that have my sympathy. Maybe they genuinely want to stand in line for their boyfriends, but if I were in their position, there is no love strong enough that would make me wait in line from six am to almost ten for sneakers. Some of these girls didn’t know anything about this shoe nor did they want to be there. And the worst part? They made sure to complain about it. For all of the line to hear. Guys, do us all a favor, don’t do this to your girl.

2. This guy.
Level of annoying: 8
I don’t know what’s worse. The fact that you wore the shoe or the fact that you brought your mini segway with you.

1. The overly confident man.
Level of annoying: 10
Let’s break down this sneaker head. The smartest one here – and troll of Yeezy Boost sales. He’s got his snap back and skinny jeans tight, his vape out cause he’s “chilling.” He’s excited and worst of all, he’s trying to get you hyped but only because he’s gone through this before. He has the shoe and can tell you the 50 other places to get the Yeezy Boost. Can’t get them at Barneys? He’s on his way to FootLocker and knows a guy – give him a call. Yes, because he was in fact giving out his number. And he’ll try to make you doubt yourself. This is the guy that gets in your head and recommends instead of the sleek Yeezy Boost to go, “cop a pair of Jordan 6s.”

As. If.


You already have the shoe, buddy. Spare us all and get out of here. Why don’t you let some other people have a shot at “copping a pair?”

Army Of The Universe + Steve Aoki + Adidas + Free Download = This…

710 150 Tim Gauthier

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If you haven’t been keeping up with Army of the Universe this past summer, don’t worry, here’s a refresher. This past June they released their EP Kill the F* DJ featuring three original tracks along with remix’s by various artists, including Steve Aoki’s remix of “Kill the F* DJ”. In most recent news, their unreleased track, Take Control was featured in the Adidas/ A.C. Milan jersey commercial. For a limited time only, Army of Universe has made the featured track available for free download on their Facebook page.

Now, if you’re wondering what’s next for these guys, they are continuing with the momentum with a surprise performance alongside Steve Aoki on his European Tour this summer.

Get the exclusive download on their Facebook page today!

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Watch Commercial

Dim Mak for Adidas

Tim Gauthier

As part of their “All Originals, All Icons” marketing campaign, Adidas fitted Dim Mak with a pair of shell toes emblazoned with the Dim Mak logo looped through the bottom lace. The all-white, timeless sneakers are a perfect fit for the Dim Mak lifestyle.

Video: Justice’s New Single Featuring Ali Love, ‘Civilazation’, Featured in New Adidas Campaign.

Tim Gauthier

After a lengthy wait, the hugely popular French duo Justice return on April 4th with the release of new single ”Civilization which features vocals by Dim Mak’s very own Ali Love.

The track is featured on the new Adidas advertising campaign directed by Romain Gavras and stars; David Beckham, BOB, Katy Perry and a whole host of other super star sports people.