Dim Mak

WAD Magazine features the Dim Mak Fall Collection

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Thanks WAD, for the recent website feature on Dim Mak and our new Fall collection. WAD, is a quarterly magazine sold globally that features an array of topics in their magazine and website covering cutting edge trends in fashion, music and design.

SIR BOB CORNELIUS RIFO AKA THE BLOODY BEETROOTS

Dim Mak Interviews Sir Bob Cornelius Rifo of The Bloody Beetroots

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Words by Gina Michael, Photos by Control Alt Delight, Philip Mendoza 2012

These days, everyone from your best friend to your neighbor’s gardener’s barber is making music. In the overly-saturated electronic music world, there are a few heavyweights who stand alone—virtuoso music-makers who seem to have the Midas touch that turns anything and everything they work on to gut-wrenching gold.

The Bloody Beetroots a.k.a. Sir Bob Cornelius Rifo, undoubtedly has claimed a rightful place among the titans of electro music (even he would hate to be classified into just one genre)…
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So there I sat, at the restaurant bar of the Standard Hotel in downtown LA, anxiously awaiting the arrival of the masked legend. To my surprise, and delight, Sir Bob was unmasked and without any airs. On stage he is larger than life, but in person, he exceeded his persona—simply because he is an incredibly down-to- earth person.
It felt as if I were catching up with an old friend—an old friend who happened to be interrupted multiple times during our conversation to exchange words with other industry wave makers, too many to mention, who accurately referred to Rifo as the most viral artist in electronic music. And so he is, and will continue to be, infecting us all with his conception of what it means to be an artist.

GM: Coming from performing all over Europe from France to Germany to Belgium, and then Puerto Rico last night, to being here in LA and tomorrow you’re off to Canada– your tour schedule is absolutely insane! It’s exhausting just thinking about it. What do you do to maintain while traveling and still manage to put on a high-energy, kick-ass show every time?
SBCR: You just don’t drink too much or do drugs and it’s not so bad. I’ve been doing this for a long time now, so the jet lag isn’t really jet lag, it’s just lag. But every night is a different experience. Each crowd has a different energy so my job is to connect with the crowd and their energy. If it’s there, I play to that. If it’s not, then it’s my job to give them the energy to want to stay and dance the whole set. I mean, in Europe there were some shows where it was raining, like really raining. And you know, they don’t want to be out but they are out there through it all but I just try to create a space so they will want to be there and have a great time anyway. Because of that, man we got some incredible shots of people going nuts in the rain and that makes it worth it for me, like I did my job.

GM: Can you tell us a little about your creative process? Do you get into the studio and stay there until you’ve made something, or do you only head to a studio after inspiration has struck?
SBCR: I try not to get stuck in the studio all the time, but yeah sometimes I do have to just go and work. But with a song, it’s all about the title. Once the title is there, there is a story waiting to be told. I don’t really know why it’s like it but that’s how it happens for me. The title comes to me and after that, it’s done. I know the beat, the chords, everything, it’s been composed.

GM: So if it starts with the title, is that how you make all of your music?
SBCR: Yes, every time. I mean I remember with Cornelius that was exactly what it was. The title came to me and I wanted to tell the story of Cornelius. He was a character that needed his story to be told.

GM: Well, it’s obviously working–your latest single “Rocksteady” is incredible. From the rock-infused electro beats to that insane video Wyatt Neumann dreamed up, “Rocksteady” seems to strike that perfect balance between garage punk rock and roll and the electro dance we’ve all grown to love. What is your personal definition of Rocksteady?
SBCR: With Rocksteady, once I had that title I knew it had to stay true to its rock ‘n’ roll roots. I wanted it to be reminiscent of the 60s and 70s and have the essence of that time but at the same time, I wanted to redefine what rock is.

GM: With the fairly recent explosion of EDM into mainstream media, it seems there is a massive influx of new music producers and DJs trying to get their material out and gain a strong following. Any advice you would give to someone out there trying to make a name for him or herself?
SBCR: Yeah, it’s true, electronic music is exploding, particularly in America – maybe too much. You know, there’s a lot of material out there now. Some people think that “electro,” if that’s what you want to call it, is cheesy. I know who I am and what I want to bring to the music world, so more than anything I want to make sure the music has content and has substance. For me, that is my main goal and that’s what I focus on regardless of what I’m working on. Of course I have to make a living and be able to stand on my own two feet, but I’m not making music so it can become something or get airplay on the radio. At the end of the day, it has to be about the music and making a connection. If you are doing it for any other reason it won’t work. Music is meant to be felt, nothing else.

GM: Is there anyone that you look up to or aspire to be like?
SBCR: It’s kind of stange, me personally I never really had any idols growing up. I think that’s why I can work with all different types of people. Some of them, are huge in their scenes, superstars, but I don’t think of it. I guess in my mind, I don’t like to weigh people. People are just people which I guess is why I can get along with anyone.

GM: Do you still keep in touch with Dennis? (Lyxzen of Refused and International Noise Conspiracy)
SBCR: Ah, I like to but now, he’s ridiculously busy, touring all over the world, way busier than me!

GM: You definitely aren’t afraid to branch out, encompassing everything from photography and fashion to politics and cinematography into your musical arsenal. What should we be on the lookout for next? A new album? Or maybe something completely different—a novel perhaps?
SBCR: I don’t think I’m so good with words and writing and talking, that’s why I do music and photography to be honest. But I do want to make a movie. That is my next goal. Not like some long full-length feature or anything like that. Just a short, f***ed up story that can maybe explain a little bit about me and how this all came to be.

And with that Sir Bob went off to HARD Summer in LA to put on one of the most insane sets I’ve ever seen—crazy enough to pull us from backstage and into the crowd so we could really get rowdy and experience what the Bloody Beetroots DJ Set is all about. With his latest single “Rocksteady,” a stacked tour schedule spanning from Europe across North America and down under to Australia, and a possible movie in the near future, it seems The Bloody Beetroots’ reign is far from over, but in actuality, is just getting started.

Win a pair of tickets to the Sunset Strip Music Festival street fest on 8/18 from The Roxy & Dim Mak!

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Win a pair of tickets to the Sunset Strip Music Festival street fest on 8/18 from The Roxy & Dim Mak!

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We know you want to see the awesome SSMF headliners and you especially want to see the amazing Roxy lineup and the Dim Mak stage so we’re giving you a chance to get in free.

Tweet: “Hey @TheRoxy & @DimMakRecs! I want to party with you at @SSMF on 8/18! http://ssmf.com | #DimMakAfterParty #SSMF” between now & Thursday to enter.

Winner will be announced from @TheRoxy & @DimMakRecs at 5:00pm on Thursday, August 9.

Good luck!

For tickets & more information visit http://ssmf.com.

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Dim Mak Fight Club at Tomorrowland – Official 2012 Mix

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Dim Mak Live presents the Official Tomorrowland Promotional Mix, available for a Free Download on Soundcloud today! This brand new mixtape, apart of the 2012 Dim Mak World Tour Series, features new and unreleased tracks by TAI, Infected Mushroom, Clockwork, Robbie Rivera, Sam Wire, Autoerotique, and more!

View Tracklist

Dim Mak & CRSVR Present: Steve Aoki Meet & Greet

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Steve Aoki will be at CRSVR Sneaker Boutique (pronounced Crossover), located in the Cosmopolitan Hotel & Casino in Las Vegas.

For all the sneaker-heads; Not only will you be surrounded by the rarest of shoes, you will get the chance to hang with Aoki, pick up a special collab tee and check out brands like Supra, The Hundreds, Nike, Stussy, Diamond!

For all looking to attend, be sure you arrive early, and pick up your Limited Edition “Beard” Tee’s before they’re all gone!

Dim Mak & CRSVR Present Steve Aoki Meet & Greet

When: Saturday, June 9th, 2012 @ 2:00pm
Where: CRSVR – 2nd floor – The Cosmopolitan Resort and Casino (3708 S. Las Vegas Blvd., Las Vegas, NV 89109)

More Info On CRSVR at www.crsvr.com

Interlude Presents: The Drums Live @ El Rey Theatre

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We present our new series, INTERLUDE! The Interlude soapbox will serve to highlight and dive into indie happenings and sounds of noteworthy talent, hand picked by our staff. A true pause, but we will still go H.A.M.!

Read, See & Download here

Bais Haus Bday Bash #BHBB #JENKS

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3pm. Dim Mak HQ. The day is getting tiresome as my hangover from my previous nights birthday celebration slowly fades. Krystal comes to my desk, demands I come outside with her to have a smoke. I am sitting pondering about stupid shit as always and out comes 100 of the finest american beers a poor hungover birthday boy could ask for. SUPRISE PARTY!!! Read more and peep the gallery

Jay-Z’s Life + Times Interviewed Steve Aoki

Tim Gauthier

Now that the dust of Austin, TX has settled, the editorials recapping the month-long SxSW event have started to appear. Jay-Z’s “Life + Times” had managed to get ahold of Steve during his SxSW performance, to touch a little more on the January-release of “Wonderland”

It’s a Friday night in Austin, Texas and the air is abuzz with people from every corner of the globe looking to get a bite of SXSW’s musical offerings. Steve Aoki, one of electronic dance music’s biggest DJs, producer and founder of Dim Mak Records, closes out the mtvU Woodie Awards with a high intensity set and unexpected drop-in from Lil’ Jon to perform “Turbulence.” After the performance, Aoki, clad in graffiti jeans and a loose Dim Mak tank, looks more like he just walked off a plane from Los Angeles instead of a humid, hot Texas stage after an energetic DJ set. Here, Aoki sits with Life + Times to talk about everything from the future of dance music to his fashion collection.

Read the full interview at lifeandtimes.com here.

Dim Mak Live & AFEX Present: DJ AM Forever Night at Dim Mak Studios

Tim Gauthier

AFEX and Dim Mak Live is throwing DJ AM’s “Forever Night”, honoring the life and music of the world-reknowned DJ, Adam Goldstein. This party will feature guest DJ’s and producers Fashen, Pase Rock, Thee Mike B, Them Jeans, Edski, and many more, for one night on March 29th!

KROQ will be giving away tickets to the event online and and on the air. For everyone in the greater Los Angeles area, tune into 106.7 for the official details on how you can win!

For more information on the event, visit the official DJ AM Forever event on Dim Mak Live’s Facebook page here.

Dim Mak hosts “Caterpillar’s Garden” at Insomniacs Beyond Wonderland

Tim Gauthier

Dim Mak and Insomniac have teamed up to create several stages throughout their 2012 festival cycle. As announced on www.beyondwonderland.com, Dim Mak has found its home at Southern California’s “Beyond Wonderland” festival, held at the San Bernadino NOS Events Center on Sunday, March 17th.

This Dim Mak curated stage, or more commonly found as “Caterpillar’s Garden”, will be featuring headliners Steve Aoki, Sidney Samson, Felix Cartal, Autoerotique, and many more!

For the full lineup, including ticketing information, visit www.beyondwonderland.com here.