For one week out of the year, all eyes are on the Lone Star state as thousands of fans, bands, bloggers, vendors, and film geeks swarm the Texas state capital for SXSW.
This year, from March 14-16, a new venue with the electronic set in mind popped up on historic 6th street. Sponsored by blu eCigs, the Electric Lounge held free shows featuring some of today’s most popular and rising stars of the dance movement; so naturally, there were some incredible Dim Mak Records artists included in the lineup. We all know it’s not a party until it’s a Dim Mak party, and SXSW attendees learned that lesson first hand. Featured at the Electric Lounge were DMR artists Datsik, Keys N’ Krates, and Will Brennan. Playing to a packed, yet intimate crowd, the lounge was popping off like the buttons of a too-tight shirt on a too-round man.
The triple threat trio of Keys N’ Krates brought the house down with pumping vibrations, giving fans a taste of what’s to come in 2013 with “Treat Me Right”, the trios newest single that is placing on charts all across the board.
Will Brennan, riding the waves of his latest releases “RNR” and “Fall In Love” in celebration of the re-release of his album “Prodigal Son”, the hip hop/electro darling gave Electric Lounge a performance that dared the attendees to not throw their hands up and get down.
All in all, Dim Mak Records artists showed native Austinites and international visitors alike that the label features diverse artists who know how to please an equally diverse crowd. Thanks to everyone who supported our hard working artists at this years SXSW, and an extra special thanks to #blu eCigs and #ElectricLounge for shining their spotlight on Dim Mak Records.
Check out some of the madness that took place in the photobooth on Thursday. See the full set here.