Steve Aoki will close MTV’s reformatted Woodie Awards at South by Southwest March 15, following the likes of Childish Gambino, Santigold and A$AP Rocky on stage.
“I’ve never done an awards ceremony, so I’m actually really honored to be a part of it,” Aoki told TheWrap. “It’s an amazing time where underground music can break out and crack the mainstream code without playing by the conventional rules. I’m really really happy that MTV has opened up its doors to electronic dance music.”
MTV created the Woodie Awards to showcase up and coming or “underground” artists. Past top winners at the event include the Killers, Lupe Fiasco and Kings of Leon.
“It was created to be the antithesis of the big, glossy music awards that exist, to recognize more emerging, cutting-edge artists having success in their own right,” Amy Doyle, MTV’s EVP of Music & Talent Strategy, told TheWrap.
Last year, they moved it to the South by Southwest Festival in Austin, hosting an awards show one day and a festival the next.
This year they combined the two into an all-day event, culminating in the awards show. Along with the new format, they chose to shine a light on EDM, a burgeoning genre (or group of genres) that has made its way into the mainstream.