Every artist knows that the highest form of a compliment is through imitation. From the outdoor coastal concept to the colorfully artistic effects, Big Sean’s latest music video for his single “10 2 10” is exactly that.
Dim Mak’s own Clockwork released the music video for his single “Surge” back in June 2013 showcasing some unique and original effects against a back drop of the coastal wilderness. From the hike through the wooded trails to the shots of the waves and the clouds rolling in over the scene, it puts you at one with nature and the meaning of the lyrics “I can feel it in my body” shine through without question.
“10 2 10” , released just about a week ago, boasts an oh so similar concept. Hike through the wooded trails? Check. Waves? Check. Clouds? Check. But wait, what about those super cool visual effects? Check. (Shout out @susboy911) It is super reminiscent of what we saw with Clockwork’s “Surge”… and that is awesome. As far as the lyrics and video creating cohesive concept, its not exactly on the money. With the song being about working from 10 a.m. to 10 p.m. and back again, when did he have time to stroll to the beach? I mean, since he was busy working and all.
So you be the judge. Who wore it best?